Imagine a dam that typically only needs to hold back the flow of a small stream each day, suddenly forced to contain double the floodwaters overnight. That roughly illustrates the scenario facing PUMP, the native token of memecoin launchpad Pump.fun, ahead of July 12.
82.5 Billion Tokens, Nearly a Third of Circulating Supply
On that date, 82.5 billion PUMP tokens - equivalent to 29.23% of the current circulating supply, valued at around Rp2.1 trillion - will be unlocked, exactly one year after Pump.fun first sold the tokens via its July 2025 ICO. Of this amount, approximately 50 billion tokens are allocated to the team and the remaining 32.5 billion belong to early investors. What makes this event prone to volatility: PUMP’s daily trading volume typically ranges from only Rp896 billion to Rp1.14 trillion - far smaller than the value of tokens set to flood the market all at once.
Currently, PUMP is trading around $0.0015, down 60% from its ICO price of $0.004 and more than 80% from its all-time high in 2025. Interestingly, analysts note that selling pressure from unlocks of this scale is often felt most heavily in the weeks leading up to the execution date - as markets tend to price in the event ahead of time rather than waiting for the tokens to actually unlock.
Buyback Program Acts as Counterweight, But Is It Enough?
Pump.fun already has mechanisms in place to cushion this selling pressure. Since April, the platform has executed token burns worth Rp6 trillion, destroying around 36% of its circulating supply at the time, and committed to allocating half of its platform revenue - approximately Rp6.5 billion per day at current rates - to an automated buyback and burn program for an entire year. By early this year alone, the total funds deployed for buybacks reached Rp3.8 trillion, repurchasing 62.2 billion PUMP tokens. “Every dollar that isn’t burned is a dollar that continues to work toward the same goal,” said Pump.fun co-founder Alon Cohen regarding the philosophy behind the strategy.
An unlock of this magnitude presents a real test for the fair-launch model that has long been Pump.fun’s primary selling point - the platform that popularized bonding curve mechanics to prevent rug pulls in the memecoin launch space. If the price holds despite the influx of new supply, it will signal that market confidence remains strong. But if it collapses, it will serve as a reminder that even the most dominant platforms are not immune to the fundamental laws of supply and demand.
Reported by Crypto.news.
Disclaimer: This article is for informational and educational purposes only, not financial advice. Cryptocurrency assets are highly volatile and carry significant risk. Always do your own research (DYOR) and never invest more than you can afford to lose.
