Trump Media & Technology Group (DJT) recorded a loss of $360.6 million during the first half of 2026 due to falling prices in the crypto market. This loss eroded a portion of the company’s cash reserves and directly altered the composition of the digital assets held on their balance sheet.
This reduction is most clearly visible on their main portfolio balance sheet. At the end of June, the company was recorded holding 9,477.16 BTC with a fair value of around $557.1 million. That figure dropped from 9,542.16 BTC at the end of March, meaning 65 BTC were reduced from their vaults in just three months.
Thousands of Bitcoin Turn Into Collateral
Of the remaining Bitcoin they still hold, most is no longer sitting idle in wallets. A total of 4,260.73 BTC has been reclassified as collateral to issue convertible notes. Beyond that, another 2,077.34 BTC has also been pledged as collateral to execute another financial maneuver, namely a Bitcoin options strategy.
The price correction also hit their assets outside of Bitcoin. The amount of Trump Media’s holdings in Cronos (CRO) did not actually decrease at all, remaining at 756.1 million tokens. However, because its market price fell, the total value of this cash plunged to $40.6 million. This position shrank sharply from a valuation of $68 million at the end of 2025. For reference, the majority of Trump Media’s shares are owned by the Donald J. Trump Revocable Trust, an entity under the control of Donald Trump Jr.
Partnership with Crypto.com Officially Canceled
These paper losses directly affected their business expansion plans. Trump Media, Crypto.com, and Yorkville Acquisition agreed to cancel a collaborative project named the Trump Media Group CRO Strategy. Previously, the partnership between the three companies was set up to form a new public entity specifically built to accumulate a large CRO treasury.
The cancellation was triggered by a shift in views at the management level. In the official report, the reasons cited were current market conditions and changes in business priorities. In addition, they mentioned a shift in stakeholder focus as the main driver behind the termination of the expansion plan.
The collapse of the agreement brought a chain effect to other initiatives. The partnership for Yorkville’s ETF product, which was originally to be serviced by Crypto.com, was also terminated. However, the Yorkville ETF plan itself will still proceed without involving its former partner.
For mainstream companies, experimenting with crypto treasuries does not always end smoothly. Sharp market volatility often forces the cancellation of strategic plans before they can be fully implemented. Company cash can shrink rapidly, and major business alliances can dissolve in just a matter of quarters.
Reported by CoinDesk.
Also read: What Is Bitcoin Halving?
Disclaimer: This article is for informational and educational purposes only, not financial advice. Cryptocurrency assets are highly volatile and carry significant risk. Always do your own research (DYOR) and never invest more than you can afford to lose.
