Grant Cardone announced via his X account on August 28, 2026, that real estate firm Cardone Capital, with $5.3 billion in assets under management, has added approximately 1,200 BTC and 2,000 new apartment units to its portfolio. The purchase is driven by a hybrid strategy combining physical real estate with digital assets, utilizing monthly rental income from tenants to buy cryptocurrency.
Prior to this latest addition, the company already managed over 14,200 rental units and 500,000 square feet of office space. It first entered the crypto market in January 2026 with a $10 million capital allocation that acquired roughly 1,000 BTC. At the Consensus 2026 Miami conference, the firm announced another $100 million Bitcoin purchase as part of a $235 million real estate transaction. Today’s addition of 1,200 coins directly brings Cardone closer to his interim target of holding 3,000 BTC by the end of 2026.
Turning Rental Income into Bitcoin
A prototype for this blended asset strategy is the 10X Miami River Bitcoin Fund. The investment fund currently holds 346 apartment units in Miami alongside an initial $15 million Bitcoin allocation. Rather than purely reinvesting rental proceeds back into the buildings, a portion is set aside to accumulate coins through dollar-cost averaging. Regular digital asset purchases will continue even during market downturns.
Each private fund offered by Cardone can allocate between 15% and 50% of its assets to digital currencies. This structure differs significantly from spot Bitcoin ETFs or public treasury entities. Investors in Cardone’s private funds do not hold their own wallet keys, as their crypto assets are secured through third-party institutional custody services.
Looking Ahead
The concept of merging physical real estate with crypto quickly sparked reactions across the market. Peter Schiff, a market commentator and vocal critic, responded by arguing that combining real estate with Bitcoin does not solve any problems. On the other hand, Cardone described his business model as an entity inspired by public treasury companies, with the key advantage of being backed by real, monthly cash flow-generating assets.
Management projects a potential annualized return between 22% and 32% for the hybrid investment product. These figures represent purely internal management projections rather than historical track records verified by external parties.
For Cardone Capital, this month’s addition is merely a stepping stone. The firm has set a long-term goal of amassing 10,000 BTC distributed evenly across 10 dedicated investment funds. As monthly rent from tenants continues to be funneled into a fixed-supply asset, physical property is no longer just day-to-day housing - its function expands into an indirect vehicle for accumulating Bitcoin reserves.
Reported by crypto.news.
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Disclaimer: This article is for informational and educational purposes only, not financial advice. Cryptocurrency assets are highly volatile and carry significant risk. Always do your own research (DYOR) and never invest more than you can afford to lose.
