Platform X has officially ended its current creator monetization program and is replacing it with a new system called the Original Content Rewards Program. This payment system overhaul forces all currently registered creators on the platform to re-register from scratch. The transition period toward the replacement program is scheduled to begin rolling out on September 8, 2026.
News of this overhaul triggered sharp reactions after it was reported by @WatcherGuru on X. The report garnered significant attention, gathering 6,939 likes and 875 retweets in a short time, making it the second most-interacted topic on the timeline when this news went live. Thousands of accounts responded as this policy directly touches the lifeline of their daily income.
A Blow to Crypto and NFT Creators
For the Web3 community, this announcement hits harder than a simple app feature update. Many crypto content creators and NFT creators have long relied on X’s monetization program as their primary source of income to sustain themselves. The platform has already become a highly lucrative hub for creators to build loyal followings, publish daily technical analysis, and promote their digital collections to a broad audience.
The forced transition to the Original Content Rewards Program could disrupt the rhythm and stability of the Web3 creator ecosystem, which has long relied on X engagement for cash flow. Particularly for active participants in the NFT and GameFi niches, the uncertainty of the re-registration process risks delaying monthly payouts and cutting their daily incentives to produce fresh content.
Still-Unclear Rules of the Game
One detail makes this announcement concerning: X has not disclosed the requirements to enter the new program at all. There is no explanation in the initial announcement regarding impression limits, minimum follower counts, or the premium subscription requirement that is typically a prerequisite for creators to receive payouts.
The lack of information puts creators in an uncomfortable waiting position ahead of the September 8 deadline. They are required to re-register for a new system without knowing exactly what eligibility criteria the company will apply to calculate their share of revenue in the following months.
A Test of Survival Amid Uncertainty
For Web3 ecosystem builders who established their businesses on this platform, September will force them to find a safe path forward. Having a large follower base does not guarantee payout flows if the new rules happen to sideline their content model.
Reported by @WatcherGuru on X.
Also read: What Is DeFi (Decentralized Finance)?
Disclaimer: This article is for informational and educational purposes only, not financial advice. Cryptocurrency assets are highly volatile and carry significant risk. Always do your own research (DYOR) and never invest more than you can afford to lose.
